And welcome to #16. While the past handful of entries from the later years of the 2010s, we are now smack-back in the first half of it with Carly Rae Jepsen and ‘Call Me Maybe’.
I don’t think there is a person alive on this planet that hasn’t heard this song. For at least a year, it seemed to be everywhere. Some called it ‘the catchiest song ever’ and I can definitely see why.
The song was also a great example of the accidental celebrity marketing – the Justin Bieber and friends video – that really took off during this decade. No longer were celebrities needed to be paid millions of dollars to appear in ads. It was enough for celebrities themselves to like something enough to post about and boom, instant awareness is achieved.
A lot of people created their own parodies of the song. And yet, those parodies remained fun and innocent. And by innocent I mean that the Internet didn’t ruin the song with its crude meme-culture. At least not that I’m aware.
While Jepsen and her song seemed to be everywhere at one point, no one really paid attention to her music outside of ‘Call Me Maybe’. The singer then fell off the public’s radar for a few years completely but has now come back with quite a stable and successful pop-career.