Hello, my dear readers!
Yup, I did it. Didn’t much want to but did it. Let’s just get this over it. This is the review of *sigh* The Emoji Movie!
IMDb summary: Gene, a multi-expressional emoji, sets out on a journey to become a normal emoji.
Before I sink my teeth into that trainwreck of a film, I’d like to praise the animated short that preceded the main feature. The Emoji Movie was accompanied by Puppy!, a Hotel Transylvania short directed by Genndy Tartakovsky. The short picture was cute and relatable and once again proved to me that Hotel Transylvania franchise is the only Sony Pictures Animation series that is worth something. Now, onto the main attraction.
- The Emoji Movie was directed by Tony Leondis (he has worked for all the big animation studios before, but only on their lesser known projects), from a script written by Leondis himself, Eric Siegel, and Mike White. The film has already been compared to Inside Out (cause of the focus on emotions), Wreck-it Ralph (cause both films revolve around technology based characters), and The Lego Movie (cause of the obvious corporate advertisement aspect). However, even though The Emoji Movie might be topically similar to these pictures, it vastly differs from them in quality.
- If we take the movie’s concept on its own – the emoji culture – it sort of sounds like a good idea. Nevertheless, if we just dig a tiny bit deeper, we soon realize that there is literally no inspiration for a story – an actual narrative – to be created out of the concept. That’s the main problem of this film – the narrative was simply worthless and just a collection of cliches. The conflict of the plot was super artificial too. The film attempted to have an emotional core but did not succeed at all. Actually, when the emoji characters tried to display or withhold emotions, they seemed borderline psychotic rather than fun or relatable.
- The Emoji Movie seems to have been made by filmmakers (or a board of executives) that have zero understanding of their audience. It appears that they were trying to make a movie for a stereotypical millennial who doesn’t really exist. This could be obviously seen in the humor of the film. While half of the jokes were plain bad, the other half was an obvious example of the writers trying too hard and attempting to be cool and ‘in-with-the-kids’. Plus, the tongue-in-cheek jabs at social media culture didn’t really have a place in the film either. One cannot both perpetuate the culture and critique it in the same film.
- Despite generally hating the movie, I still found a few positive things in its script. Mostly, these were the spot-on inclusions of the phone related stuff. For example, I liked the fact that the film acknowledged the smiley emoji as being the OG emoticon and how the favorites section was turned into a VIP club. The realization of the whole phone world wasn’t bad, actually. I liked the inclusion of the spam emails, the viruses, the cloud, Instagram, CandyCrush, Dropbox, Firewall, JustDance (even if the addition of apps was just for promotional/financial purposes) and the viral videos. The 3D animation style was good too but it always is nowadays.
- The voice cast of the film consisted of: Deadpool’s T. J. Miller (he was a good choice for such an ”out-there” project, I just wish that the film would have been crazy in a good way and worth his talents), James Corden (he was trying his best and his voice was instantly recognizable), Anna Faris (she was fine), and Logan’s Sir Patrick Stewart (he had like 5 lines in the film and, honestly, the only reason he was cast was so that this film could have an honor of being the movie that turned a respectable actor into literal poop).
In short, The Emoji Movie was a mess, not even worth the ‘meh’ emoji.
Trailer: The Emoji Movie trailer